Apathy is Boring, in association with CTV produced this PSA encouraging first-time voters to hit the polls for the 2011 Canadian federal election. The PSA aired across CTV networks.

Featured talent includes Jian Ghomeshi, The Most Serene Republic, The Midway State, Danny Fernandes, JRDN, Amanda Mabro, Lauren Toyota, Nicole Holness, and Johnny Hockin.